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To investigate how people form their identity on social networks, control the impressions they invoke in their audiences and perform basic social interactions, we analyzed personal profiles of 50 university student Facebook users using Erving Gofmann´s dramaturgical theory. We identified five basic forms through which users create and present their identities: The Public diary, The Influencer, The Entertainer, Job and education and Hobby, as well as the appropriate secondary roles performed by users who interact with them. These findings are corroborated by 8 semi-structured interviews with respondents, which enable a more in-depth exploration of the way they use Facebook, the social interactions they participate in, their motivation for posting or sharing contributions, and how they engage in impression management and resolve issues caused by multiple audiences. The key results confirm presence of conscious effort to make a desired impression and prove Goffman’s theory of face-to-face interactions to be relevant in the context of online social networks.

Goffman's Theory as a Framework for Analysis of Self Presentation on Online Social Networks