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This contribution deals with critical consciousness and reflection on uses of language. In the recent context of political developments in Germany there is an intensified discussion about proper application of terms, the power of words and the importance of intellectual reflections on these changements. In 2015 the German language society GfDS declared the word Flüchtling (means refugee) as “Word of the Year”, therefore it’s probably the best example to undertake such analysis. The term “Flüchtling” exactly is situated on the edge between sensitivity in using language, words, on the one side – and on the other the speechlessness in order to “political correctness”. The broader framework of the article discusses then the critical action “Unwort des Jahres” (means most inappropriate word used for special problems) – worth while a liguistic based analysis. The outlinig questions here have to be: is there a guide line, a direction in chosing such “Unworte” and words next to them? Are there linguistic strategies in order to construction of terms, words and its using?

"Ich werde hier sagen, was ich will!" : Sprachkritische Betrachtungen und Kritik an der Sprachkritik im Kontext des aktuellen Flüchtlingsdiskurses