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The purpose of this study was to examine the effect of consumer's environmental knowledge, eco-friendly atti- tude and purchase intention about fashion consumers' eco-friendly products. This study was conducted by a survey of 330 males and females fashion consumers in their 20s-40s who experienced eco-friendly fashion products purchase. Respon- dents, who had purchased eco-friendly fashion items at least once, were selected using convenience sampling through the online survey from March 20 th to 30 th in 2013. The collected materials were analyzed by frequency analysis, factor anal- ysis, t-test and multi-regression using SPSS 19.0 software. Through the result of statistical analysis, it is found that envi- ronmental knowledge has three dimensions; natural environmental knowledge, urbanized environmental knowledge, environmental pollution knowledge. Also the effects of environmental knowledge on eco-friendly attitude are significant and eco-friendly attitude has influence on eco-friendly fashion products purchase behavior. Eco-friendly attitude had an effect word of mouth intention. In addition, there are notable differences in environmental knowledge, eco-friendly atti- tude and purchase intention depending on fashion consumer's age. The results of this study will provide useful information for both eco-friendly customer management and fashion marketing strategies. Therefore, the fashion company is needed to consider personal characteristics, customer needs and present condition of purchasing eco-friendly fashion products.

Environmental Knowledge, Eco-Friendly Attitude and Purchase Intention about Eco-Friendly Fashion Products of Fashion Consumers