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Colombians professionals in strategic communication and public relations who have participated in the Latin American Communication Monitor 2014-2015, express their 1 Profesora e investigadora de la Facultad de Comunicación, Universidad de Medellín, Colombia. 2 Doctora por la Universidad Pontificia de Salamanca y Profesora Titular en la Facultad de Comunicación de la Universidad Rey Juan Carlos (Madrid). 3 Profesor, investigador y jefe del Departamento de Relaciones Públicas de la Facultad de Periodismo y Comunicaciones en la Universidad de Florida (EEUU). REVISTA INTERNACIONAL DE RELACIONES PÚBLICAS, No 11, VOL.VI [Páginas 73-90] 2016 74 ISSN: 2174-3681 position on strategic issues, now and 2017, according to specific prospects by type of organization, gender and position held by the role or scope in professional practice in their country. This article presents some overlaps with the results for the Latin American region as national particularities, in order to analyze the specific reality of the professionals in Colombia, particularly the distinction of strategic issues.

revista internacional de relaciones públicas

Relacionistas públicos colombianos: su punto de vista sobre la profesión en el Latin American Communication Monitor 2014-2015 / Colombians Public Relations: their views of the profession in the Latin American Communication Monitor 2014-2015