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This paper aims to describe the barriers of the language development with investigating the influence of an official language on native language that is used in broadcasting media, including television and radio. The data for this study is generated from a local televisionin Tabriz, informal and friendly interviews and communications with audiences. Data analysis is informed by a critical discourse analytic approach. Research’s findings about people’s attitude towards using their native language in the broadcast media suggest that a significat effect of the official language on the native language. The findings are interpreted as the local television and radio are to promote the development of the official language instead of the native/local language. Other results also reveal that the language used in broadcasting local media is not the appropriate version of Azerbaijani, but moves towards more Persian than Azerbaijani.

The People’s Attitude towards the Language Use in the Local Media Broadcast: A Case Study of Azerbaijani language in Tabriz