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This is the fourth of a series of studies in which prototypical conceptions of language are subversively turned inside out. It has to be read together with the first three, Th e Me taphysics Mark et : 1 Merchandizing Language as Matt e r (= SPIL 20, 1989), The Met aphysics Market: 2 Billing Language as Behavioural (= SPIL 21, 1990) and Th e Metaphysics Market: 3 Selling Language as Soul (= SPIL 22, 1990). I would like to thank Walter Winckler for contributing generously to the present study too. And I am grateful to Hildegard van Zweel for valuable editorial assistance.

The metaphysics market4 Pushing language as platonic (Not to mention popperian)