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This paper presents an in-depth case study (Yin, 2009) of seven SMEs of software and electronic services sector of the Central Region of the Province of Buenos Aires based on and / or linked to the Science and Technology Park of the National Center University (UNICEN) with the aim of responding to the hypothesis which states that firms with higher levels of innovation present different management modalities (culture, communication and motivational methods) that those with lower levels of innovation. The study of this sector in association with innovation is relevant in regional terms, since it represents a priority area in reference to regional and national politics. Case analysis is performed and the study is qualitative and exploratory. The level of innovation is identified, the management modalities are described, and the relationship between the level of innovation and management modalities is established in the cases studied. From the analysis, it emerges that the seven cases correspond to the category of specialty Providers given by Pavitt (1984) and all have a Medium level of innovation with grades between Medium-Low and Medium-High. Regarding the management modalities, common elements could be identified that promote sustained generation of innovation processes. The findings open up new avenues in the search for increasingly specific responses required in this sector with its own peculiarities

GESTIÓN DE LA INNOVACIÓN. ESTUDIO DE CASOS EN EMPRESAS DE SOFTWARE Y SERVICIOS ELECTRÓNICOS DE LA ZONA DE INFLUENCIA DE LA UNICEN, ARGENTINA