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anta Catarina stands as one of the major parks productive textile sector. Like other Brazilian textile industries, the Santa Catarina market comes under pressure, mainly from Asian countries. The study aimed to identify the dimensions - efficiency, effectiveness, cost and process improvements - are associated with the performance of innovation in the textile industry of Santa Catarina. The research was descriptive, exploratory and causal, survey or survey and quantitative. The sample consisted of 441 respondents from 16 organizations in the state of Santa Catarina. Data were analyzed using exploratory factor analysis, confirmatory factor analysis and structural equation modeling. The results show that the performance in product innovation can be addressed using the first-order dimensions effectiveness, efficiency improvements in the production process and reduce costs. The results were greater improvements in size, reflecting greater attention on the improvement of product quality, working conditions and production flexibility. The size of the organization had no significant effect on performance in product innovation in the organizations studied. It is understood that the results achieved by this study may be considered relevant both for their impact on the theory and its implementation by management. Future research should be conducted to examine whether there are differences in other sectors in the constructs of performance in product innovation due to particular characteristics of each sector

INDÚSTRIA TÊXTIL DE SANTA CATARINA E SUA CAPACIDADE INOVADORA: ESTUDO SOB A PERSPECTIVA DA EFICIÊNCIA, EFICÁCIA, CUSTOS E MELHORIA DE PROCESSOS.