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This study sought to identify groups (clusters) of micro and small businesses, innovation and performance criteria, as well as develop a hypothetical model of a history of innovation in micro and small enterprises in the country. The fundamental premise is that internal company factors, such as market orientation, the degree of innovation and the profile of entrepreneurs in conjunction with exogenous factors the firm are determinants of organizational performance and the degree of innovation implemented. Combining questions and theoretical alternatives for the relationship between these constructs, it was proposed and a structural model of antecedents of innovation (Hair et al., 1998). To this end a national survey was conducted with a sample of 1,552 businessmen linked to the basis of SEBRAE. The results show that the entrepreneurial profile can act as the determinant of market orientation adopted by the companies and their degree of innovation. Such factors as a result

INOVAÇÃO, ESTRATÉGIA, ORIENTAÇÃO PARA O MERCADO E EMPREENDEDORISMO: IDENTIFICAÇÃO DE CLUSTERS DE EMPRESAS E TESTE DE MODELO DE PREDIÇÃO DO DESEMPENHO NOS NEGÓCIOS