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One of the least understood areas of shark research is the interaction between animals and humans, from factors influencing face‐to‐face encounters to the causes of incidents and behavior patterns. Although some of these questions can be addressed through studies outside of the water, most interaction‐related questions have to be tested by direct observa‐ tion of the sharks. The main goal of our research is to better understand sharks, and what influences them the most when they are in the vicinity of a human being. Our improved understanding of this animal substantiates the notion that sharks are no different from other animal species and do not reflect the still too often presented media monster. Understanding the true nature of this animal transforms this wrongfully described creature into the rather shy and intelligent animal that it truly is.

The Importance of Academic Research in the Field of Shark-Human Interactions: A Three-Pronged Approach to a Better Understanding of Shark Encounters