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The COVID-19 pandemic, unlike the 2007-08 financial crisis, was a supply side shock, now sharply exacerbated by the Ukrainian war. The food system, like many other strategic consumer markets, has experienced shortages, panic-buying, hoarding and a focus on products both with longer shelf-lives and that help to reduce stress. However, there have been wildly different outcomes related to household income, demographics and location. As a result, and supported by digital technologies, new spatial dynamics and relationships are emerging that exemplify important lessons for all food system actors. An examination of the European food system shows these changes in action as it shifts strongly to more local-regional production and supply. This is accompanied by much greater consumer awareness of the importance of food and involvement in its preparation, mediated through geography and the socio-demographic characteristics of household consumption. A strong driver is the increasingly local orientation of work and business transformed by a resurgence of hybrid working.

The Geo-Demographics of European Consumers’ Food Behaviour in the New Age of Disruption