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In general, technology can benefit people's lives. For example, during the past 20 years, with the deveolpment of computer and Internet technology, e-commerce and online shopping have rapidly progressed, due to the convenience that they provide consumers. E-commerce websites, such as Amazon.com, Dell.com, and eBay.com, have become an integral part of many shoppers’ lives. However, according to most shoppers’ experiences, e-commerce and online shopping are still not able to fully replace onsite shopping, especially for products like clothing, shoes, jewelry, and furniture. For many such products, onsite shopping has many distinct advantages over online shopping. One of the main advantages of onsite shopping is that it usually provides more direct interaction with the actual product. In contrast, conventional online shopping websites often cannot provide enough information about a product for the customer to make an informed decision before checkout. Onsite shoppers frequently engage in some sort of interaction with their potential purchase to discover the scent, texture, appearance, and/or sound characteristics of a product before buying it. Such experience is often impossible with current online purchases. However, technology is progressing. In particular, Augmented Reality (AR), an emerging Human-Computer Interaction technology, which aims to mix or overlap computergenerated 2D or 3D virtual objects and other feedback with real world scenes, shows great potential for enhancing e-commerce systems. Unlike VR, which replaces the physical world, AR enhances physical reality by integrating virtual objects into the physical world. The virtual object becomes, in a sense, an equal part of the natural environment. This chapter presents a new type of e-commerce system, AR e-commerce, which visually brings virtual products into real physical environments for user interaction. The new approach gives customers a chance to “try" a product at home or in another use environment. The chapter presents development of a prototype AR e-commerce system and a user study of the developed prototype. Experiment results and data both validate the new

Augmented Reality E-Commerce: How the Technology Benefits People's Lives