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This chapter proposal explains the importance of adequate diverses application domains in different aspects in a wide variety of activities of our daily life. We focus our analysis to different activities that use social richness data, analyzing societies to improve diverse situational activities based on a decision support systems under uncertaainty. To this end, we performed surveys to gathering information about salient aspects of modernization and combined them using social data mining techniques to profile a number of behavioural patterns and choices that describe social networking behaviours in these societies.

Explaining Diverse Application Domains Analyzed from Data Mining Perspective