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In the history of Japan, earthquakes have been a frequent occurrence, and some have caused considerable damage. The most recent major earthquake in Japan was the 2011 Tohoku Earthquake, which resulted in unprecedented damage in the country, including damage to a nuclear power plant. When large-scale earthquake disasters occur, direct physical damage to buildings and human causalities are the most visible result. In addition, neighboring tourist areas near the disaster zone receive reputational damage.

Reputational Damage to Tourism Industry from Earthquakes - Impact and Analysis of Mass Media Information