English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

How do you get would-be mothers in tropical Africa to understand the importance of a lifesaving innovation in science and technology like the use of impregnated mosquito nets to ward off deadly mosquito bites and so, reduce the rate of infant and maternal mortality? How do you get someone fettered by chains of ancestral traditional beliefs or bugged down by an excessive dose of brain washing (from whatever source) to change from consolidated negative attitudes to a positive attitude to innovative ideas and innovations desirable and beneficial to an emergent economy in the age of globalisation? How does one convince belligerent parties in a civil war or on a war path that there is a possible peaceful conciliatory solution to the conflict and they have an interest in being part of the solution and not part of the problem? How can we bring about a desired and salutary change of mindset so that a refractory colonial mentality can be replaced by a post-colonial mindset receptive to new and lofty ideals of participatory democracy, good governance and socioeconomico-political change? The answer is probably social engineering through attitude engineering of some sort.

Social Engineering Theory: A Model for the Appropriation of Innovations with a Case Study of the Health MDGs