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Sociology can be defined as the study of society, that is, as thinking, writing and talking about that elusive thing called ‘society’. The latter concept is highly ambiguous and contested among different sociologists. The same goes for all the main aspects of social life, like the market, corporation, state, community, science, technology, law, and so forth, which are also sociologically approached in different ways. The ambiguous nature of society therefore means that sociology, just like economics or political science, is divided and pluriform. In this chapter, sociology is introduced as a social activity, not only because sociologists are very much embedded in social life in general and in organizations in particular, but also because their sociologies have the potential to change society, both constructively and destructively. The close relation between theory and practice, not always recognized by scientists, lays responsibilities upon sociologists, which the latter cannot discard without betraying their scientific vocation. The ambiguity of that which they try to know already manifests itself in the clashing sociological theories about society, and about what are perceived to be its distinctive elements.

Fulfilling the Promise of Sociology: Some Steps for Generating Reflexivity in Organizations