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Production paradigm has been changing since Henry Ford’s ‘‘we believe that no factory is large enough to make two kinds of products’’ (Ford, H. 1926). With their Scion brand Toyota joined the race for offering customers an increasing product variety, a trend which has been characterizing the automotive industry throughout the last decades (Lee, H. et al., 2005). This development has been driven by two factors. On the outside demand, customization is driven by the improved competitive position of companies which address individual customer’s needs (Kotler, P.1989). On the inside supply, customization strategies have been significantly promoted – if not was made possible at all-by advances in product design and manufacturing as well as information technology(Da Silveira,G.et al.,2001). Based on these advances it became possible to quickly respond to the customer orders by combining standardized modules and cut down the cost.

Realizing Semantic Virtual Environments with Ontology and Pluggable Procedures