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As the growth of the service industry sector in developed economies increases, more and more researchers have turned their attention to examining recent trends in service innovation. This has included rising interest in the driving forces of innovation, models, strategies, and organizations, and has subsequently led to various well-known models on driving forces and service innovation (Gallouj and Sundbo, 1998). However, the role of the Internet and web-based services and the growth in high-technology environmental services indicate that certain types of knowledge-intensive business services (KIBS) industries are now taking a more proactive lead role in the economy (Wei, 2004). Service-dominant logic and service science are useful frameworks that emphasize a service perspective on innovation (Michel et al., 2008). Moreover, non-technological service innovation is an emerging and challenging issue in innovation studies (Gallouj, 2002). Innovation must be viewed in a broader technological context where social dimensions are also considered (Edvardsson et al., 2000; Gustafsson and Johnson, 2003).

A Discourse on the Construction of a Service Innovation Model: Focus on the Cultural and Creative Industry Park