English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Research and educational institutes as well as business entities make massive use of the Internet and the web as the ideal platform to make their work and to promote their products. The main mission of a generic research or educational environment is to look at specific topics with studies and research, but one of the goals is disseminating and promoting such research, projects and activities. Even if not for-profit, such organizations need funds for their activities obtained as state funds or European contributions, or any other financing methods. The amount of financing is in some way related to the quality of the work done, the results in terms of scientific knowledge and technological transfer, but also is strictly related to the capacity of the institute to disseminate and promote researches, projects and activities. Studies, research and projects are the products and services of such organizations that still have a target market and therefore require the actions and methods of a typical business environment. In this perspective, we could apply to organizations such as research or education institutes some of the models and techniques of the business world to obtain successful results especially in today’s hyper-connected environment. In general, models are defined by a combination of policies, operations, technologies and ideology. And a business model (Chesbrough, 2007) describes how an organization creates, delivers and captures value through a process known as a business strategy. Core aspects of the model include purpose, offering, infrastructure, trading practices and operational processes. An ebusiness (Smith, 2001) refers to a dynamic interdisciplinary topic, utilizing models, techniques and concepts that combine business and technology especially based on the Internet and the web. Generally, an e-business has an online presence that is exploited in different forms (i.e., selling, publicizing, trading, transacting over the web, etc.), but strategies that lead to a successful e-business such as customer relation management (CRM) (Greenberg, 2009) and supply chain management (SCM) (Hugos, 2011) are the same used by a general enterprise even if it takes advantage of Information and Communication technology (ICT) (Dutta & Mia, 2009) to boost efficiency and responsiveness. In addition other organization types must take account of the needs of their target audience, create a marketing plan geared to such needs and re-think their architecture from the point of view of the manager as well as that of the customer. The social revolution in how we communicate point outs the technological aspect as an added value factor for all types of

E-Business and Research Institutes: When Technologies, Platforms and Methods Converge to Meet Users’ Needs