English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Zendy Plus

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Zendy Tools

Zendy Open

Relationship marketing puts forward that firms’ interactions with a variety of agents are part of an ongoing process (akin to a relationship) as opposed to being discrete transactional events (Morgan & Hunt, 1994). Research within the area has examined interactions with numerous internal and external agents—such as, those that occur internally with employees (e.g., Arndt, 1983), within and across functional areas (e.g., Ruekert & Walker, 1987) and business units (e.g., Porter, 1987), as well as externally with service providers (e.g., Moorman, Zaltman, & Deshpande, 1992), suppliers (e.g., Frazier, Spekman, & O’Neal, 1988), allied companies (e.g., Bucklin & Sengupta, 1993), and customers (Berry, 1983). While a holistic conceptualization of relationship marketing encompasses a network of all relational exchanges relative to a firm (Morgan & Hunt, 1994), a focus on profitable relationships with customers has gained traction as well as undergone transformation in recent years (Kumar & Reinartz, 2006; Thomas, Reinartz, & Kumar 2004).

Customer Relationship Marketing: Customer-Centric Processes for Engendering Customer- Firm Bonds and Optimizing Long-Term Customer Value