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Entrepreneurship in rural areas is a key to promote better living conditions in the countryside. Agriculture and production businesses have been the main economies in the European countryside over the last decades, but both not longer offering sufficient employment opportunities to the inhabitants. Unless you can commute over long distances many seem to be prevented from staying or settling in the rural areas. Especially for women it is difficult as the local labour markets mainly have been made up of masculine jobs. Women generally get higher educated than men and then may have even more difficulties in finding local, sufficient employment (Tanvig, 2010a). Nevertheless, this paper discovers new kinds of self-employed businesses in the Danish countryside often started by women that whether being caused by push or pull effects, may be a key to overcome the unbalance and make it possible for well educated people to live and newcomers to settle and contribute to revitalization. This kind of businesses have so far been ignored or underestimated.

When Life Style Entrepreneurs Establish Micro-Businesses in Rural Areas – The Case of Women in the Danish Countryside