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Corporate responsibility is business’ way of adhering to the concept of sustainable development as expressed in the 1987 Brundtland Report “Our common future” (World Commission on Environment and Development [WCED], 1987). It refers to re-thinking the corporate role in society in terms of stakeholders (who businesses have a responsibility towards) and models for creating value. The traditional corporate short term objective of maximizing profit (value) is replaced by a long term perspective of creating value in a “triple bottom line” framework. The principle of the triple bottom line, as stipulated by Elkington (1998), emphasises that the economic bottom line has to be complemented with social and environmental values and challenges. Major environmental challenges that society requires businesses to address include biodiversity loss, climate change, land use, freshwater consumption, chemical pollution and ocean acidification (Rockstrom et al., 2009). The social challenges include issues related to air pollution, poverty, health and safety, equal opportunities and diversity, and skills and competence building (Visser & Tolhurst, 2010).

Sustainable Business Development – A Case Study of the International Logistics Industry