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This paper attends to an increasingly widespread phenomenon: the second screen usage, which means the simultaneous usage of television and Internet on two screens. Hereby, the study focuses the users, their individual traits and motives for different usage situations. The results of an online survey (N = 1 295) reveal that primarily young people, recipients with a high TV or Internet affinity, neurotic persons, and owners of small mobile devices have distinct propensity for second screen usage. Furthermore, people use both media concurrently to improve their media usage experience, for example, by adjusting their mood level or by avoiding boredom. Also, seeking information is a reason for multitasking, however, less frequently. The concurrent used media contents are rarely related to each other; especially the social interaction with TV programs or with other audience members is less distinct.

studies in communication, media

Wenn der Fernseher nicht mehr ausreicht: Eine empirische Analyse der Second Screen-Nutzung When watching television becomes insufficient: An empirical analysis of second screen usage