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As ever more data becomes available to work with, the use of digital tools within the humanities and social sciences is becoming increasingly common. These digital tools are often imported from other institutional contexts and were originally developed for other purposes. They may harbour concepts and techniques that stand in tension with traditions in the humanities and social sciences. Moreover, there are many easy-to-use tools for the collection, processing and analysis of data that require no knowledge of their limitations. Problematically, these tools are often assigned such values as reliability and transparency when in fact they are active mediators caught up in the epistemic process. In this paper, we highlight the need for a critical, reflexive attitude toward the tools we use in digital methods. It is a plea for what we call “tool criticism” and an attempt to think through what this mode of criticism would entail in practice for the academic field. The need for tool criticism is contextualised in view of the emerging ideological and methodological critique toward digital methods. Touching on the so-called science wars we explore knowledge as a construction and consider the importance of accounting for knowledge claims. These considerations open up an assessment of the accountability measures that are being discussed and developed in our field by individuals and institutions alike. In conclusion, we underscore the urgency of this endeavour and its vital role for media and communication scholars.

Tool Criticism and the Computational Turn. A “Methodological Moment” in Media and Communication Studies