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This study is a descriptive research study which attempts to determine the effects of self-efficacy, self-esteem, loneliness, stress, stress coping, and use expectancy on the smartphone addiction of university students based on the GIA model. Data was accumulated by means of questionnaire surveys from December 2015 to January 2016, which targeted 224 college students attending universities within Seoul and analyzed by descriptive statistical analysis, correlation analysis, and multiple regression analysis using SPSS 21.0. The average smartphone addiction score was 2.5±0.8 (1.2-4.9) and 125 students were in the normal category (55 %), 90 in the danger category (40.2%), and 9 in the addiction category (4%). The correlation analysis showed that loneliness and stress had positive correlations with use expectancy, while self-esteem had a negative correlation. Loneliness, stress, use expectancy, and self-esteem proved to be the major factors affecting smartphone addiction and it was concluded that the development and application of programs which strengthen self-esteem are necessary. This study contributed to the research application and availability of the GIA model by analyzing the factors affecting smartphone addiction based on the GIA model.

Research on factors affecting the smartphone addiction of college students based on the GIA