A Study on Cultural Activity among the Baby-boom Generation

The purpose of this study is to propose the revitalization of the existing senior cultural activity centers as a new venue for the social and cultural activity of the baby-boom generation. Unlike the previous generation of seniors, the baby-boom generation (born in 1955-1963) has a strong desire to actively participate in various social activities, as well as working for their living. In order to meet their needs, it is proposed that the existing senior cultural activity centers be redesigned and transformed from an elderly welfare perspective. The data were collected using a structured questionnaire including questions on the socio-economic background, need for cultural activities, social activities, and job-training programs. The data collected from a total of 229 baby-boomers were used for the final analysis by cross-tabulation. The major findings are as follows: most of the baby-boom generation strongly agreed that they were very different from the previous elderly generation in terms of their education and social and economic environment. Therefore, a new system for the senior cultural activity centers which can integrate these various needs is suggested to encourage the baby-boomers to participate more actively, even after their retirement. Based on the research results, a new paradigm for the senior cultural activity centers is proposed in order to enhance their quality. The application and practice of our research results would be very important, because larger numbers of baby-boomers are gradually retiring from the workforce, and it is necessary to ensure their ongoing integration in society for the further development of society in general.