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Abstract The aim of this study is to analyze the general satisfaction of the commercial areas near Cheonan central bus terminal and the rail-station and to extract various environmental factors of the city center which give effect to the user satisfaction of commercial area. As the result of the analyses, the environmental factors of the city center make a difference between the commercial areas of Cheonan central bus terminal and of the station in the aspects of user satisfaction. The user satisfaction of the commercial areas is appeared highest in 'comfort of walking environments' and 'convenience of commerce business transaction' which were environmental factors of the city center. For reactivation of the commercial area near Cheonan rail-station are needed improvement of walking environments and relocation of facilities as complex mall and bank etc. Key Words : Environmental factors, Factor analysis, T-Test, Multiple regression * Corresponding Author : Sung-Gil Kim(Kongju. National Univ.) Tel: +82-41-521-9319 email: sgkim@kongju.ac.kr Received July 23, 2013 Revised (1st August 14, 2013, 2nd October 9, 2013) Accepted October 10, 2013

han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji

Influence Factors on User Satisfaction of Commercial Areas in Downtown -focused on commercial areas near Cheonan railway station and central bus terminal-