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In this paper, the relation model for three important entrepreneurial entities are studied based on the expectation theory for entrepreneurs. The three entrepreneurial entities include entrepreneurial expectancy, entrepreneurial outcome and expect growth intentions. In this study, the entrepreneurial expectancy is defined as the expectation about establishment, while entrepreneurial outcome and expect growth are related to entrepreneur's dominant idea for enterprises' operation and management. Based on the investigation data via questionnaire for 489 subjects, the relation model hypothesis for the three entrepreneurial entities is tested using structural equation model analysis. According to the analysis result, arguments can be made that entrepreneurial expectancy can have a significant positive effect on realization of successful entrepreneurial activities, and entrepreneurial outcome may have a significant positive effect on realization of expect growth intentions. Therefore, a kind of mutual promotion model can be observed among the three entrepreneurial entities. In addition, the proposed relation model is applied to both Korean and Chinese entrepreneur, and their differences are compared and discussed.

han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji

Study on the Effects of Entrepreneurial Expectancy on Entrepreneurial Outcome and Expect Growth intentions -Comparative Study between Korea and China Entrepreneur-