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The purpose of this study is to set the Hallabong tangor`s quality standards based on consumer preference survey. Until now the Hallabong tangor`s quality standards has been based on the fruit size. Hallabong tangor`s quality in agricultural cooperative, citrus agricultural cooperative, and some agricultural corporation has been selected in accordance with its own brand of quality grade using a non-destruction sorting machine. But, setting the Hallabong tangor`s quality standards has been based on the convenient and routine method rather than the scientific and objective method, consumer`s preference. According to the grade contents, more than sugar and less than acid 1.10% has been used uniformly. Thus, in this study, based on the consumers` preference of Hallabong tangor, 5-level grades of sugar and 7-level grades of acidity were divided into the total 35-level grades. Based on this, 5-level grades were set and were divided into selling product grades(1~3) and non-selling product grades(4~5).

Setting the Hallabong Tangor's Quality Standards based on Consumer Preference Survey