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This study was researched by practical method in a subjectivity study accessible in-depth, in sloughing off old habit of functional quantity analysis about product-selectivity on role of Home-shopping TV MD. The perception pattern come out in this study were divided into four types in Q-methodology. The result is as follows ; it is that divided '1((N=9) : No-relationship Type), 2((N=3) : Experience-oriented Type), 3((N=5) : Ability-focus Type), 4((N=1) : Drive-importance Type)'. Like this, it found that is very different type all over. In conclusion, this study is to ascertain acceptance behavior about Reception Type on product-selectivity on role of Home-shopping TV MD ; to offer a developmental suggestion about it.

Typology Study about product-selectivity on role of Home-shopping TV MD