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The study of the Korean World Cup soccer event sports what is the character`s preference factors were analyzed inductively. For this purpose the following research methods were used. First, the target for the study of the D City 10, 20, 30, 40 respectively 30 patients were sampled. World Cup soccer event of the 12 sports chosen for frequency analysis of characters, the final four characters for the analysis of qualitative data were collected from questionnaires `What aspect of your character do you like this?` that consists of an open survey conducted by Was. As a result, about World Cup chukguk character of the sports people have a preference factors were altered by age, by comprehensively, the Korean people in terms of the five characters and related factors that have in common, which prefer oehyeongseong, internality, Meaningfulness, diversity, and specificity was. Specifically, the `oehyeongseong` the cute look or exercise (soccer) would be good to see such a varied and colorful, with friendly materials, including a preference factor, and `internality` and the friendly and patriotic images, meaning Star `in football and that implies a special meaning was preferred. Finally, the specificity due to the food culture in Korea prefer rooting factors were analyzed.

Korean World Cup soccer event sporting character of the preference factor analysis