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Doctor-shopping which has a tendency to seek out alternative opinions when they got diagnosed by a doctor is increasing nowadays. The purpose of this study is to examine the relationship between the doctor-shopping behavior of Korean and the related variables. Questionnaires have been distributed from 2009/10/16 to 2009/11/16 and the sample size of this study is 223 people in Korea who experienced of medical service for disease treatment purpose. Among the six independent variables, confidence in doctor’s ability variable and trust of the Internet information variable have correlation with the doctor-shopping behavior. With the development of Internet and raise of consciousness toward consumer right, the consumers are now selecting doctors slightly as if they go shopping. Key Words : Doctor-shopping, Doctor-shopper, Internet, Reliability, Medical service *  : (ajchang@hanyang.ac.kr)  11 09 06  (1 11 09 14, 2 11 09 20)  11 10 06

A study on the relationship between medical service user's doctor-shopping behavior and the Internet use