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This study investigates the needs of cruise tourists for building customer oriented ubiquitous tourism services. Through the field survey, the relationship between cruise tourism motivations and ubiquitous cruise services were analyzed. In this study, cruise tourism motivations mean destination attraction, family friendship, socialization, education/novelty and escape from daily routine. And ubiquitous cruise services are consists of boarding service, security service, safety service, customization service, and payment services. The results are as follows ;cruise tourists with more socialization motivation get more use intention of ubiquitous payment service; cruise tourists with more destination attraction have more use intention of ubiquitous customization service.Key Words : Cruise tourist, motivation, ubiquitous cruise service, use intention     2009 (No.00035150)   . *  : (jslee2@hanmail.net) 10 10 15  10 11 03  10 11 19

The Study on the Motivation of Cruise Tourist and the Use Intention of Ubiquitous Service based upon ICT