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Todays, telecommunications companies tried to transform CDMA users into 3G service, WCDMA users. However, the WCDMA market growth is postponed by the lack of difference between CDMA and WCDMA service, customer's switching barriers such as loyalty program and handset, etc. Therefore, in this study, we tried to identify the relationship between the customer's satisfaction to the WCDMA services and the intention to uses using the WCDMA users' data. Additionally, we set the customer's attitude of technology adoption as a moderating variable between the customer's satisfaction to the WCDMA services and the intention to use. We expect that our results will be useful in planning the strategies of WCDMA service.key words : WCDMA, Satisfaction, Intention to use, Adoption of technology *  : (mysoo@kangwon.ac.kr) 09 6 12  09 09 08  09 09 16 1.     1990   IT            4,500                 [1].                                .          2 (2G)   3 (3G)                .

han'gug sanhag gi'sul haghoe nonmunji/han-guk sanhak gisul hakoe nonmunji

Exploratory Research on Relationship between the satisfaction of WCDMA and the Intention to use: Focused on the role of the customer's attitude of technology adoption