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The study revisits Miles and Snow`s strategy typology to investigate the performance relationship with the strategic behavior. Where the most strategy typology researches discern the typology by the respondent`s survey such as choosing the best representative behavior for the organization, we developed the strategic typology by the organization`s behavior such as marketing strategy, research and development strategy and members` attitudes to the quality. The financial crisis in Korea has reestablished organizational behavior. The study emphasized the changing attitudes of strategy. The results demonstrate that prospector organizations outperform other strategic behavior organizations.

Strategy Typology in Turbulent Environment: Cases from the Korean Exporting Organizations