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This article is a research’s result that investigated the production of selfies in contemporary society, seeking correlations between self-portraits and the construction of personal identity. The research discussed the society of the spectacle, the subject's relation to the image, the formation of individual consciousness and alienation; from studies of Debord, Novaes and Duarte. It was presented and discussed man's relationship with the image, considering the change in the nomenclature of "images of themselves" self-portrait to selfie. Subsequently we discussed teenagers facebook profiles’ photos in an attempt to correlate the images to the construction of identity and spectacle. However, the data collected did not provide sufficient information to enable a correlation between the image contents and the construction of identity as self-assertion or as merchandise for consumption on social networks and self spectacularization.

SELFIE: A IMAGEM ENTRE O ESPETÁCULO E A CONSTRUÇÃO DO SUJEITO