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The way social media tools are selected and used in the library changes regularly in an evolving digital and social climate. The opportunities social media presents to the library community includes, but is not restricted to, user engagement, professional networking, informational exchange, and increasing the discoverability of existing online resources at the library. Taylor & Francis recently released its white paper entitled “Use of Social Media by the Library: Current Practices and Future Opportunities.” The white paper has been researched and compiled by Taylor & Francis to provide an overview of current practices relating to the use of social media in the library from a world‐ wide perspective. This presentation shares results of the white paper, as well as a case study on creating a social media strategy that includes scheduling updates ahead of time to appeal to students throughout the semester, creating relationships with other on‐campus clubs and organizations via social media.

"Punctuality Is the Thief of Time": The Earnest Pursuit of Social Media in the Library