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From the mid 1990s, a new form of fashion has occupied part of the urban space of Japan: “street fashion”. What are the patterns of organization and communication in the urban space formed by “street fashion”? This paper attempts to examine “Ura-Harajuku”, the center of post 1980s' fashion in Tokyo, applying a dramaturgical approach. After that, the range of the approach itself and its limits are considered.

Fashion and Urban Spaces in the Post 1980s