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Stylizing, Commodifying, and Disciplining Real Bodies: An Examination of WWE wrestling by Isamu Horiuchi Claremont Graduate University: 2012 This dissertation examines professional wrestling in the U.S., in particular, live and television shows produced by the World Wrestling Entertainment (WWE). Through the examination, it addresses complex issues of authenticity, audience, commodification, and discipline in contemporary popular culture and media. I use three approaches in this study. First, I apply the theory of culture industry, developed by Theodor W. Adorno and Max Horkheimer, to understand WWE wrestling. I examine how the WWE thoroughly stylizes its products to attract fans and condition them to repeat the same calculable reactions. However, contemporary fans often refuse to react as the WWE wants them to. By analyzing the complex interplay between the WWE and fans, I update and re-contextualize Adorno and Horkheimer’s idea that the culture industry exerts total control

Stylizing, Commodifying, and Disciplining Real Bodies: An Examination of WWE Wrestling