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This paper proposes a new method for analyzing the locational avoidance of store chains by using a Geographical Information System. First a spatial competition between stores is defined by examining the adjacency of their market areas. Second a statistical method for testing the avoidance of store chains is presented. Third this method is applied to convenience store chains in several areas around Tokyo. Some empirical findings are shown.

Analysis on the Spatial Competition and Avoidance of Store Chains Using GIS