English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Museums are by their nature, cultural institutions. Culture can be seen in many ways, as a commodity, as a social construct or as a political tool. We make many assumptions about cultural institutions. We develop cultural norms that shape our behaviour, attitudes and opinions. We read cues from our environment as well  as  from signs  and  notices. We  develop patterns  of  behaviour to  match cultural, social and  personal contexts. We adopt multiple behaviours to conform to the many communities we inhabit. As museum professionals we tend to become blind to the semiotics of  our institutions - we loose sight of  the underlying concepts we hold of  essential  functions such as com munication, education and audience and loose our ability to modify the behaviour that these concepts generate. If  we are to understand how we create 'cultural experience'  w e need to develop a better understanding of  how what we say is derived from these unde lying concepts .

Developing audiences, developing learning: audience needs and the nature of learning