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A museum exhibition communicates meaning at various levels, some more obvious than others. The author of this article spent several weeks at the new permanent exhibition of the National Museum of Iceland, exploring it as a visitor would, and offers a reading of the various meanings that the exhibition conveys, both verbally and non-verbally. Of special interest is the use of everyday objects to convey important themes for the nationalistic agenda of the exhibition.

The Rhetorical Challenge of the Everyday Object: ‘Þjóð verða til’ at the National Museum of Iceland