Business models and business innovativeness and goodwill

Business modelling allows company management to realise a number of aspects which otherwise could be ignored in management practice or considered insignificant. In consequence, the application of such models offer a more extensive perspective on business activity. This directly translates into more informed planning and more agile responses to market needs. Hence, it is easier for a business to manage its value. The purpose of this article is drawing attention to the functionalities of business modelling and its practical use in improving business innovativeness. The above issues were explored using the desk research method.