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A Participação do Gerente de Nível Intermediário no Processo de Implementação da Estratégia Considerando os Estudos de Floyd e Wooldridge (1992)
Author(s) -
Cláudio Luiz Melo da Luz,
Gustavo Gobbo,
Rosália Aldraci Barbosa Lavarda
Publication year - 2013
Publication title -
revista ibero-americana de estratégia
Language(s) - English
Resource type - Journals
ISSN - 2176-0756
DOI - 10.5585/riae.v12i4.1952
Subject(s) - political science
This study aims to examine how is characterized the participation of middle manager considering Floyd and Wooldridge (1992) studies, in the implementation process of deliberate strategy. The four different roles that managers play are synthesizing information, defending alternatives, facilitating and implementing deliberate strategy by top management. To answer the research question a qualitative methodology was adopted using a single case study (EISENHARDT, 1989). The techniques of data collection were semi-structured interviews with middle managers, document analysis and direct observation. After analyzing the data, using pattern matching technique it was found that the four roles are held at the Institution, characterizing the strategy formation process as top-down (deliberated)

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