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https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

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<p class="MsoNormal"><span style="font-size: 7.5pt; line-height: 115%; background-image: initial; background-attachment: initial; background-size: initial; background-origin: initial; background-clip: initial; background-position: initial; background-repeat: initial;">Cities and places have become major destinations through taking the extra mile of creativity and offering a well-researched package of offerings through systematically planned events. One such leading example in the list of successful festivals that have earned a global reputation due to its uniqueness and creative event offerings is the Dubai Shopping Festival (DSF) in the United Arab Emirates. This paper is a case study based description of the internal and external drivers involved in planning and implementing a global event successfully and has captured the various drivers through a structured framework. The analysis serves as a good addition to the existing literature on ‘Events Marketing’. </span><strong></strong></p

Events Marketing Model of Dubai Shopping Festival