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In the face of technological advancements, growing demand for audiovisual content and changes in media consumption habits, production companies have the need to develop new and efficient platforms for their content distribution, seeking greater coverage, flexibility in delivery and therefore, quality of user experience. In this context, the broadcast industry needs to review its processes and reduce its operational costs in the content distribution stage to be competitive, in a global player market break paradigms has become fundamental. With the aim to find alternatives to solve the problem that the industry faces and to contribute to facilitate the decision making in the analysis of new technologies implementation, the use of multicriteria decision-making methods minimizes the possibility of errors, mitigating the risks and increasing effectiveness in the decision-making process. From the competitive dimensions based on the Operations Strategy, the Analytic Hierarchy Process (AHP) method was applied to determine the scenario that presents the best result according to the previously defined competitive variables. Once the best alternative was selected, the GUT matrix was applied to prioritize the actions, enabling and accelerating the implementation of it, as well as supporting the process improvement and effectiveness. For the research development, experts and stakeholders opinions were collected, deal with the novelty in the application of a new technology, conflicting stakeholders interests and different variables in the decision process are the challenges that must be overcome for the choice and success implementation of a new content distribution platform. Thus, with a structured mapping and a complete view of the process, two distinct implementation steps were adopted sequentially. As a result, a first solution was proposed with the reducing operational costs aim, as well as serving as the basis and structure for a second intervention, which seeks new models and business opportunities.

Método de Apoio à Decisão para Adoção de uma Nova Tecnologia de Distribuição de Conteúdo para a Indústria de Mídia e Difusão