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La investigación fue realizada en una ciudad rural media y es subsidiaria de una investigación mayor que busca solucionar el problema de los residuos urbanos mediante la participación ciudadana. El objetivo consistió en localizar grupos e implementar un programa de educación ambiental que lograra un impacto en cascada. Se desarrolló en cinco fases: (1) determinación de las unidades de análisis; (2) observación extensiva; (3) observación intensiva; (4) extrapolación al universo; (5) interacción efectiva con estructuras metagrupales. El universo de investigación se compuso de 50,000 habitantes y la población de estudio fueron 214 grupos significativos: religiosos, deportivos y territoriales. En cuatro vecindarios (unidades de análisis) se localizaron tendencias en el tejido social; se extrapoló en dos zonas más, y después se penetró en la estructura metagrupal o institucional para convenir un programa de educación ambiental no formal, bajo un eje psicosocial de influencia social, de mayorías y de minoríasThis research it´s done in a mid size rural city, it´s based on a larger scale research that seeks the solid waste problem to be resolved though citizen participation. The goal is to locate groups of people to implement an environmental education program that achieve a cascade impact. It´s developed in five phases: (1) unit of analysis determination; (2) extensive observation; (3) intensive observation; (4) universe extrapolation; (5) effective interaction with institutional structure. The universe of study is composed by 50 000 inhabitants and the population of the significant groups is 214, in which there are three kinds of groups: religious, sports and neighborhood. In four neighborhoods (unit of analysis) were located tendencies in the social thread, it´s extrapolated in two more areas and, then it´s penetrated in the institutional structure to agree a non formal environmental education program, base on a psychosocial axis of social influence, of majorities and minoritie

Social interactions and locus of group action: location of groups at the level of the city for environmental intervention