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En este estudio probamos, mediante un modelo de ecuaciones estructurales, los efectos del Flow Psicológico en las acciones de cuidado del ambiente, la Gratitud hacia acciones de ahorro de agua, la Orientación al Futuro, la Hedonia y la Eudaimonia sobre una medida de autoinforme de ahorro de agua. Analizamos las respuestas obtenidas de una muestra intencional de 460 participantes provenientes de dos ciudades mexicanas (221 varones y 239 mujeres), con edades comprendidas entre 15 a 66 años (M= 34.5 años; DE= 13.40 años). El modelo exhibió bondad de ajuste y logró explicar un 30% de la varianza en la conducta de ahorro de agua. Tender al futuro y experimentar gratitud ante acciones de cuidado del agua promueven el ahorro de este recurso, mientras que la Hedonia disminuye la práctica de dicha conducta.In this study, we tested, through a structural equation model the effects of Psychological Flow on environmentally-protective behaviors, as well as the influence of Gratitude toward water conservation actions, Future orientation, Hedonia and Eudaimonia on a self-reported measure of water conservation behavior. We analysed the responses of a purposive sample of 460 participants from two Mexican cities (221 men and 239 women), aged between 15 - 66 years (M = 34.5 years; SD = 13.40 years). The model showed goodness of fit, explaining 30% variance of water conservation behavior. Being future oriented and experiencing gratitude towards water conservation actions promote the protection of this resource, while Hedonia decreases this conservationist practice

Influence of Positive, Motivational and Time Factors on Water Conservation Behavior