Open AccessWhat potential customers are telling us: Organizational buyer attitudes towards forest biomass
Author(s) -
John Nadeau,
Kate Griese
Publication year - 2011
Publication title -
the forestry chronicle
Language(s) - English
Resource type - Journals
eISSN - 1499-9315
pISSN - 0015-7546
DOI - 10.5558/tfc87054-1
Subject(s) - biomass (ecology) , business , fossil fuel , key (lock) , marketing , environmental economics , sustainable energy , energy (signal processing) , renewable energy , economics , waste management , engineering , computer science , ecology , biology , electrical engineering , statistics , mathematics , computer security
This paper reports on a study of organizational buyer attitudes towards forest biomass energy for use in heating systems.This topic warrants discussion as global energy needs grow and the Canadian forestry sector experiences economic challenges.In particular, heating systems are an appropriate introductory application for solid forest biomass because it representsan efficient and sustainable fuel use. The attitudes of organizational buyers are assessed and compared against theperceived level of importance for attitudinal items and the views held toward fossil fuels. The results demonstrate that forestbiomass is viewed favourably on environmental aspects and on some other attitudinal items of high importance. Managerialsuggestions are forwarded to guide the burgeoning sector in its attempt to build awareness and strengthen its perceivedimage among organizational buyers. Key words: biomass, biomass fuel, attitudes of organizational buyers, biomass as an alternative heat and energy source
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