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This research is an attempt to deal with the role of social media in the promotion of the name of universities at international scene.  Thus, the analysis of the structure and contents of productions will be the subject of discussion in this research. It should be noted that each social media has unique features and in order to get an ideal result, it is necessary to have knowledge about the details and sociology of the use of social media by users. Having identified the responsibilities which are assigned by propagation designers of universities to department, it will be possible to plan a comprehensive and unique program for the activities of different departments of university, so that in the event of demand, each unit can have an influential role in introducing the university in a professional form.

A Sociological Study of the Form and Content Produced in the Social Media of the International First Rank Universities